As part of a pledge to raise £6,000 for its chosen charity this year, fish and chip restaurant Pier Point in Torbay, Devon, has added Invisible Chips to its menu.
A portion costs £2.50 – the same price as its regular chips – but instead of a bowl of potato goodness, customers receive a portion of goodwill, knowing that 100% of their donation is going to Rowcroft Hospice, which provides end-of-life care to patients across South Devon.
Launched just three weeks ago, customers have already bought 100 portions of Invisible Chips, raising £250.
Owner of Pier Point Lorraine Arnold comments: “I just think it’s a wonderful idea, it’s so simple, it really couldn’t be easier to raise money for charity.
“We don’t want to guilt people into making a donation, we are running a business and we don’t want to put people off. There is a big splash on the menu so when our staff sit the customer down they simply say, ‘I’ll just draw your attention to our chosen charity this year and you can buy a portion of Invisible Chips if you want to’. That’s it, there is no pressure.”
It is the latest fundraising initiative for the hospice with Pier Point having sponsored a square on a special South Devon & Torbay edition of the popular board game Monopoly as well as a tea towel created by a local artist.
In addition, Pier Point is delivering free fish and chips to residents at Rowcroft on National Fish & Chip Day.
Lorraine adds: “It would be great if other businesses in the bay added Invisible Chips to their menus and we could make an even bigger impact. Or even if other fish and chip shops around the country could adopt it as a way of raising money for their local charities.”