A new customer-facing competition to win a state-of-the-art air fryer has been launched in support of National Fish & Chip Day.
Organised by the National Edible Oil Distributors Association (NEODA), the competition simply requires customers to scan a QR code on a poster instore for a chance to win.
Shops are being encouraged to get involved, display a poster and create a buzz in the lead up to the day. Posters can be downloaded from the NEODA website, alternatively, they are available at the forthcoming What’s Cooking 2024? exhibition in Edinburgh as well as via suppliers.
Gary Lewis, president of NEODA, founders of National Fish and Chip Day, said: “We’re really excited to launch our National Fish and Chip Day Competition. It’s a chance for customers to win a state-of-the-art air fryer to use on the nights they aren’t going to their favourite fish and chip shop for their chippy tea!”
This year sees National Fish and Chip Day move from its traditional Friday Thursday 6th June to coincide with the 80th anniversary of the D-Day landings, the largest naval, land and air operation in history. It will honour all those involved in the D-Day landings as well as recognise the huge importance fish and chips played during WWI and WWII, and on D-Day in particular.
Fish and chips were called ‘Good Companions’ by Winston Churchill who ensured they weren’t rationed as he felt it would be detrimental to the morale of the nation. As a result, the British government safeguarded the supply of fish and potatoes during both world wars to ensure the dish continued.
In addition, during the D-Day landings, soldiers who found themselves behind enemy lines at night and needed a way of telling whether someone nearby was a friend of foe devised a two-word code. One would call ‘fish’ and the other replied ‘chips’.
