Mitchell Potatoes has invested in 11 new trucks which it anticipates will each clock up to 50,000km a year delivering chipped potatoes to fish and chip shops across England and Wales.

The potato merchant, which has depots in Rugby, Bristol and Taunton, has taken delivery of 10 18-tonne DAF LF rigids and a 26-tonne DAF.

Also new is a 44-tonne Renault tractor unit expected to cover 75,000-80,000km a year, primarily transporting potatoes from farms nationwide to the company’s depots in Ilminster and Rugby.

Supplied and maintained by commercial vehicle fleet services company Fraikin, the trucks benefit from dedicated telematics equipment. This provides data on fleet movements and driver behaviour to help improve fleet efficiency and ensure potatoes get to where they are needed when they are needed.

David Mitchell, company director at Mitchell Potatoes, says: Our expertise lies in potatoes, so we’re happy to call on Fraikin’s knowledge and experience to look after our vehicles – it lets us focus on what we do best.”

Mitchell Potatoes distributes more than 1,000 pallets of potatoes a week in the Midlands, South Wales, London and the south coast of England.

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