Heinz is rolling out 100% recyclable caps for its popular top-down squeezy bottles of Heinz Tomato Ketchup, meaning it’s the first time the whole bottle can easily be recycled.
The move means a potential 300 million plastic caps annually can be recycled, instead of finding their way into landfill.
According to Heinz, years of research, development and testing has gone into creating what it calls “the first-of-its kind cap”, made from a single type of material to make it fully compatible with recycling.
The old style Heinz cap used a flexible valve made from silicone which, while great for delivering just the right amount of ketchup, was typically a challenge to recycle.
In addition to being fully recyclable, studies by Heinz revealed that the new caps make it easier to squeeze out sauce when the bottle is nearly empty..
Jojo de Noronha, President of Kraft Heinz Northern Europe, said: “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across the UK. Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.”
The new design will start featuring on bottles as of next month with a 100% recyclable message on the cap.
The move is part of The Kraft Heinz Company’s larger ambition to make all of its packaging recyclable, reusable or compostable by 2025, and to reduce its global use of virgin plastic by 20% by 2030.
The caps are being rolled out next month UK-wide on 400ml and bigger top-down bottles of Heinz Tomato Ketchup, including 50% Less Sugar and Salt varieties. In the future, the cap will also be rolled out across more of the Heinz sauces range in the U.K. and Europe.