This year’s Fry Awards may have only just been handed out but we’re delighted to announce we’ve set the ball rolling for next year by opening up entry for the 50 Best Fish & Chip Takeaways and 10 Best Fish & Chip Restaurants 2022/2023!
As we enter our 11th year of running the Fry Awards, we thought it was about time we gave them a makeover, so we’ve had fresh new logos designed for both competitions.
Strength to strength
The Fry Awards have gone from strength to strength over the past 11 years and have grown in status so much so that coverage of the winners now reaches national media, with features this year on Sky News, in The Daily Telegraph and on BBC Radio.
Winning an award not only generates fantastic PR for the winners, however. Entering provides an excellent opportunity to grow and improve a business, too. Operators receive a full appraisal of how their shop runs, following the order process from start to finish by a secret mystery diner. They take into account all manner of aspects from how they are greeted by staff, the ease of ordering, the quality and variety of the food as well as the general appearance of the premises, before giving a score out of 100. The top 50 performing takeaways and top 10 performing restaurants make up the winners list.
This year the criteria remains unchanged with a simple and short online form all that’s needed for shops to enter. The rest is left down to us!
Once again, mobiles can enter the takeaway category and all entrants receive two mystery dines across two separate days and an average taken from the two scores. Restaurants will receive one visit, although two diners can eat.
Entry remains anonymous and all entrants receive a copy of their mystery dining paper, providing that all-important feedback that enables operators to appraise and improve their businesses.
Reece Head, competition organiser, comments: “This year is going to be another turbulent oner for the industry and that’s going to make it difficult for operators to work out ways to improve their business, inspire staff or even stay motivated themselves. The Fry Awards are there to do exactly that, they offer guidance, feedback, publicity and, more importantly, a huge pat on the back when shops find out they are one of the industry’s 50 Best Takeaways or 10 Best Restaurants.
“This year the feedback from entrants has been fantastic with owners saying the awards have saved their businesses and others now putting improved practices and procedures in place to go again for 2022/2023.”
Don’t delay, enter your takeaway, restaurant or mobile unit today at www.frymagazine.com Terms and conditions apply. Entry costs £110 per category and the competition closes at midnight on 31st October 2022. Winners will be announced in March 2023.