A vegan fish and chip shop is one of five restaurants in Brighton, East Sussex, taking part in a carbon labelling trial with food delivery platform Just Eat.
For the next 12 weeks, No Catch will display a ‘traffic light’ carbon rating from A (Very Low carbon impact) to E (Very High carbon impact) next to main meals.
The ratings have been developed with My Emissions, a provider of food carbon calculations and labelling, and take into account the farming, production, transport and packaging of the dishes.
For example, its £11 vegan cod and chips carries an A-rating and is said to be 78.2% lower in emissions than a traditional cod fish and chips meal. This, claims Just Eat, saves the same emissions as one person travelling on the train between Brighton and London.
The takeaway has also received insights and tips on how it can reduce its carbon footprint, including making informed decisions about the ingredients it uses.
Just Eat estimates that 80% of the wider marketplace carbon footprint is generated by food and food production. The trial aims to address this by helping consumers better understand the environmental impact of their food choices and by supporting restaurant partners in offering more sustainable options.
The scheme is believed to be the first of its kind for a UK food delivery platform.
Andrew Crumpton, owner at No Catch, said: “We’ve been exploring ways to reduce our carbon footprint, particularly as we’re seeing more and more customers take an interest in the environmental impact of the food choices they make. We’re excited to be taking part in this trial with Just Eat and look forward to seeing how our customers respond.”
Jaz Rabadia , head of responsible business and sustainability at Just Eat Takeaway.com, says: “We are committed to building a more sustainable future for the food delivery industry. This trial, with the support of our restaurant partners, aims to empower and educate our consumers on the impact food choices can have on our planet.”
Smoque Burger, Brewdog, Fat Pizza and Fat Burgers and Desserts are also taking part in the Brighton-based trial. Read more about the carbon labelling trial at: https://www.just-eat.co.uk/explore/sustainability/introducing-carbon-labelling/