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Boost Pie Week profits

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Pukka Pies Pie Week

With British Pie Week fast-approaching (4th-10th March), Pukka’s diverse line-up of bestselling British favourites is primed to help chippies make the most of this tasty sales opportunity

Pukka knows a thing or two about how chip shop owners can tap into British Pie Week sales surge…it is home to the nation’s favourite pies, after all. So, as the number of Brits searching for a chippy tea is set to hit the roof, it’s crucial that outlets are fully stocked with Pukka’s family favourites. 

Isaac Fisher, managing director at Pukka, lets us in on the top recipes and a range of tips and tricks to get every chippy counter ready for British Pie Week.

“For over half a century, Pukka pies have been a top choice on chip shop menus around the country, so it’s only right that chippy owners make them a priority year-round – let alone during British Pie Week,” says Isaac 

“And, while its important to offer something for everyone, if there’s one recipe that should take the spotlight, especially during this key sales period, it’s got to be chip shop favourite Steak & Kidney. It’s a classic recipe which has held the number one spot for lots of chippy pie lovers for years, so is a must for outlet owners looking to bag bigger sales. 

“But you’ve got to remember that a whole nation of pie lovers equals a whole load of different favourites beyond just the bestseller. Mastering this means serving up a selection of recipes so that there’s a Pukka for everyone – from our meaty classics like All Steak and Chicken & Mushroom, to our vegetarian Cheese, Leek & Potato and our Vegan duo to make sure vegans, flexitarians and meat reducers can all get a bite of the action.”

Pukka Pies Open Sign

Bespoke POS

As well as bringing excitement and full-on flavour to chip shop counters with its bestselling pie line-up, Pukka has something special up its sleeve in the form of bespoke British Pie Week POS to help drive customers through the door.

“To make sure outlet owners have all the tools they need to be social media-savvy, we’ve got a whole host of readymade social posts dedicated to British Pie Week available on our foodservice website. And it doesn’t stop there. We’ve also developed bespoke Pie Week POS to help chip shop owners tempt even more pie lovers and enjoy higher sales as a result,” concludes Isaac.

To download tips, tricks and FREE assets to entice even more pie-lovers, visit pukkapies.co.uk/foodservice. To order in your pies ready for British Pie Week, contact your Pukka representative, wholesaler or call 0116 264 4000.

The nation’s number one pie brand*, Pukka is first-rate when it comes to supporting the great British chippy and has been ever since it started making and baking pies in 1963. The two have gone hand in hand for over 60 years and today the nation’s fish and chip shops are still at the heart of the Pukka business.

* IRI GB Chilled + Frozen Pie Brand Value Sales 52wk data to 06/08/2023

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