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Make the switch

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Sarsons Ian Beale

This summer, Sarson’s is championing great British fish & chips with activity which aims to help increase footfall for chippies including a nationwide reimbursement scheme and renewed sponsorship of the NFFF’s Official Guide to the UK’s Quality Fish & Chip Shops. 

From 29th July – 2nd September 2022, Sarson’s will reimburse 100 fish & chip dinners every Friday^. The campaign is set to increase footfall for chippies this summer who may be anticipating low levels as a result of tightened household budgets and renew the nation’s love for fish and chip shops by cultivating a sense of community spirit in supporting them. 

To claim their free dinner, consumers will need to snap a photo of their order including a Sarson’s bottle or branded promotional signage in store and share it to Twitter or Instagram tagging @SarsonsUK and #SarsonsFryday. For full T&Cs, visit: https://www.sarsons.co.uk/fryday

To help operators communicate the promotion in-store and online to their customers, Sarson’s has also created free assets including a downloadable poster and social graphic. Visit: www.switchtosarsons.co.uk to download today. 

In addition to the six-week long scheme, Sarson’s is continuing its endorsement of the NFFF’s QA Scheme with the launch of the newly published Official Guide to the UK’s Quality Fish & Chip Shops 2022 – 2023 edition. The guide, like the accreditation itself, is proudly sponsored by Sarson’s and is considered the fish & chip equivalent to the Michelin Star Guide. As a reputable and well-loved brand, Sarson’s influential position will be essential in promoting the guide and educating both consumers and operators to its worth. To download a copy, visit www.nfff.co.uk for more details. 

^Offer runs through participating UK fish and chip shops. Maximum redemption value £9.50. For further details, please check the terms & conditions: https://www.sarsons.co.uk/fryday

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