Spotlight returns to National Chip Week

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National Chip Week 2024

The Q Partnership (Henry Colbeck, Friars Pride & V.A.Whitley) is reviving National Chip Week (20th-26th February 2024) with a new promotional campaign.

This week-long celebration of the British staple was originally organised by the Potato Council, with the aim of increasing demand in what is traditionally a quieter trading period. 

Over time, when the Potato Council became AHBD Potatoes in 2015 – and more recently a new institution called GB Potatoes – promotional activity dropped away and National Chip Week no longer had an active champion. 

However, The Q Family Partnership are planning to change all of this in 2024 and have created a range of promotional assets and a consumer competition for shops to use to help champion National Chip Week once again!

Keep an eye out for further details on The Q Partnership socials from the week commencing Monday 29th January.

Commenting on behalf of the Q Partnership, Georgina Colbeck, marketing director at Henry Colbeck, says: “We hope everyone in the industry gets behind what will be the 33rd National Chip Week and that chip sales soar! It’s a fantastic way to highlight the versatility of potatoes and demonstrate that chips can be eaten as part of a balanced diet and served with a range of toppings and sides to make a hot and affordable meal, that is also easy to eat on the go.”

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