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A new award for new talent

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Get your entries in by 30th September for The Peter Hill Award, launched in memory of Middleton Foods’ late CEO

If you are brand new to the industry, just stepped into your first shop or you left to try something else and came back, why not enter The Peter Hill Award?

Introduced by Middleton Foods to honour its late CEO, Peter Hill, who passed away earlier this year, the award embodies everything Peter stood for.

Well-known in the bakery and foodservice industries, it was the fish and chip industry that stole Peter’s heart. He adored the trade and worked in it for most of his life. He loved seeing new people come into the industry and placed huge importance on raising standards and seeing the trade represented well. The award is a true legacy to Peter and a special way for Middleton Foods to keep his memory alive.

What does it take to win?

Middletons is looking for an operator that wants to elevate themselves into a premium shop. It doesn’t matter where the shop is or whether it’s a humble takeaway or a full-service restaurant – it’s looking for someone willing to go on a journey to make sure they’re doing things the right way and serving excellent fish and chips. Ultimately, it’s about quality operators who want to make themselves better.

The prize

The winner will receive a money-can’t-buy set of prizes worth over £10,000 that includes Middleton products, places on the KFE School of Frying Excellence and the NFFF training course, as well as access to key personal to help a shop progress. 

To assist with the judging are three former Fish and Chip Shop of the Year winners – Fred Capel, Nigel Hodgson and Calum Richardson.

Speaking about The Peter Hill Award, Ryan Baker, sales manager at Middleton Foods, says: “It’s a real privilege to announce the launch of The Peter Hill Award, which is dedicated to the memory of our great friend, Peter. With his incredible personality, wicked sense of humour, commitment and support of both the catering and fish and chip industries, Peter was a huge presence and known by so many. He loved the fish and chip industry, and the industry loved him.

“We wanted to create something unique in Peter’s memory. Something which reflects everything Peter thought of the industry he loved so much. He was incredibly knowledgeable and influential, keen to support and help anyone he could; so it was important these qualities shaped our tribute to him.

“The Peter Hill Award recognises newcomers to the industry, encourages new talent, promotes quality and excellence and allows us to give something back to the trade. Peter is missed tremendously and we, his Middleton Foods family, believe The Peter Hill Award is a fitting tribute and perfect way for us to honour him. We know Peter would love it, and we know – with a gin in hand – he’d wish everyone the best of luck!”

To enter, visit www.middletonfoods.com/the-peter-hill-award. Entry closes on 30th September 2023. 

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