Deep Blue Restaurants has changed its name to Harry Ramsden’s Group as the company aims to be “the world’s leading brand in traditional British fish and chips”.
The rebrand is said to underscore the group’s commitment to building the Harry Ramsden’s brand as the cornerstone of its business, consolidating its operations under a single, globally scalable identity.
The move will see a number of Deep Blue sites rebranded to Harry Ramsden’s over the coming months.
James Fleming, CEO of Harry Ramsden’s Group, commented: “Harry Ramsden’s is the brand that defines who we are and where we’re going.
“For nearly a century, Harry Ramsden’s has embodied quality, tradition and hospitality. This new chapter is about honouring that legacy while transforming it into a modern, ambitious, and globally relevant business.”
The rebrand follows a period of strong commercial progress, including the expansion of the Harry Ramsden’s licensing partnership with Morrisons, which has brought the brand into supermarkets across the UK, and a new multi-site territory agreement for Romania, marking the next step in Harry Ramsden’s European expansion strategy.
Mikayla Whittle, director of franchise and licensing, said: “The rebrand signals the start of a bold new chapter for the business as we expand Harry Ramsden’s presence on the global stage, with further international opportunities currently being explored.”
As part of its growth agenda, the Harry Ramsden’s Group is investing in new site formats, refreshed design concepts, and enhanced operational systems, setting the foundation for domestic and international scaling through franchise and licensing partnerships.
The business has already undertaken significant work behind the scenes to redefine the brand’s creative direction, customer experience, and digital infrastructure, with plans to launch further initiatives in 2026 to support growth across retail, full service and quick-service environments.
James added: “The Harry Ramsden’s name carries global recognition, it’s synonymous with British tradition. Our mission is to be the world’s leading brand in traditional British fish and chips, loved globally for our quality, heritage, and unforgettable experience.”
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