Boost British Pie Week sales with full-on-flavour from Pukka

As we approach British Pie Week, one of the busiest calendar moments of the year, Pukka – a brand synonymous with the chippy tea – provides key tips and tricks to boost sales

Pukka baked its first pie in 1963 and since then, the great British chippy has been its heartland. Pie and chippy lovers alike crown Pukka as a firm household favourite thanks to its full-on flavour portfolio of recipes, and it’s this loyalty that has led to Pukka becoming the nation’s number one pie brand1 – a title it’s held for many years. Pukka CEO Isaac Fisher, dives into the detail of how Pukka can help make your British Pie Week (3^rd – 9^th March) a success.

“Pie visibility, awareness and demand peaks during British Pie Week, so it’s vital for chippy owners to offer variety and excitement to their customers, in order to take advantage of this unique opportunity to step up sales. There’s no better way to do this than stocking up on Pukka’s extensive line up, that offers something for everyone,” says Isaac.

“Pukka’s unit sales grew by +31% last year during British Pie Week2, so it’s clear that the nation is even hungrier for pies during this period, and we expect to see demand peak this March in fish and chip shops.

“The great news for chip shops is that over the years, we’ve worked hard to develop an extensive and full-on flavour portfolio of recipes, with something for everyone, including All Steak Pie, Chicken and Mushroom Pie, Cheese, Leek & Potato Pie, Plant Based Minced No Steak & Onion Pie and Plant Based No Chicken & Mushroom Pie. And, to this day, the fan favourite in the nation’s chip shops remains the Steak & Kidney Pie, a must-have for your chippy counter all year round,” continues Isaac.

“It’s also key to continue bringing fresh ideas to counters to sit alongside these traditional favourites, to excite new, younger customers. We recently launched a limited-edition Peri Peri Chicken Pie to do just that, putting our Pukka spin on a flavour which is already popular out of home, and now easy to add to your full-on flavour pie line up in chip shops around the country,” concludes Isaac.

In addition to offering these top tips, Pukka is on hand to help chippy owners make the most of this key sales period and drive customers to their counters, with bespoke POS and ready-made social assets, all accessible via the Pukka foodservice website.

To place your order, contact your Pukka representative, wholesaler, or call 0116 264 4000.