Caerphilly-based baker Peter’s has launched a range of takeaway-inspired sausage rolls into retail.
Aimed at younger shoppers with the promise of bringing “flavour and excitement” to the category, the Epic Rolls range comprises six chilled 130g sausage rolls : Cheese Burger, Lip Lickin’ Chicken, Smoky BBQ Pork, Hot Dog, Peri-Peri Chicken and Veggie Bhaji.
Alongside a seasoned filling, the sausage rolls feature a “flavour-packed” sauce and puff pastry topped by “taste-enhancing” sprinkles.
Available exclusively across Iceland and Food Warehouse, the sausage rolls retail for £1.50 and can be eaten hot or cold. Additional national listings have been secured for September.
Owain Jones, brand manager at Epic Rolls, says: “Epic Rolls are an exciting new twist on sausage rolls. We’re taking big flavours that everyone knows and loves, wrapping them up in sprinkle topped pastry, and launching them in epic eye-catching packaging that’s going to really stand out on shelf. We know sausage rolls are winning in the pastry category, but flavours are limited, and no one is catering for younger shoppers.”
The launch follows months of research and testing by the Welsh baker, famous for its Peter’s and Seriously Tasty ranges.
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