Seafood supplier 555 Amanda – well known in the fish and chip industry for its classic 555 Amanda Roe – has won Best New Ingredient at The Sammies 2025 (the British Sandwich & Food to Go Industry Awards) for its Salmon Roulade.
The award celebrates ingredient innovation within the sandwich and food-to-go sector and recognises the product’s clever use of high quality salmon offcuts, its 12-month ambient shelf life, and its versatility across menus. This win follows hot on the heels of its Foodservice Product of the Year title at the Quality Food Awards 2024, confirming the Salmon Roulade as a go-to for chefs and buyers looking to boost flavour, reduce waste and increase margins.
Made using 96% ASC-certified salmon, combining fresh salmon offcuts with smoked salmon trimmings, the roulade delivers a rich flavour profile and firm texture. It is perfect for salads, sandwiches, wraps, pasta dishes, and more. Benefitting from ambient storage, it saves on fridge space and helps minimise food waste.
Lars Fey, export director at Amanda Seafoods, said: “We developed the Salmon Roulade to offer chefs something genuinely new: a premium-tasting, responsibly sourced product that’s ready to use and makes the most of every part of the fish. This award from The Sammies is a huge honour and a big moment for us as we continue to champion smarter seafood solutions.”
555 Amanda’s Salmon Roulade is available in 500g, 1.2kg and 2.5kg formats.
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