Dave McLeod, owner of McLeod’s Fish & Chip Shop in Inverness, shares how upgrading to an Alliance IPOS online ordering system linked to his epos has transformed his business – cutting stress, streamlining operations and increasing sales
What’s the secret to running a great fish and chip shop?
Fresh fish, top quality potatoes and a great team. Cleanliness and professionalism are key and so is having the right equipment. The best tech helps us stay on top of demand, even at our busiest times.
Has customer interaction changed in recent years?
Absolutely. When Covid hit, phone orders became overwhelming, so we introduced online ordering. It freed us up to serve customers in person while still giving people the option to call if they preferred.
How has online ordering helped you run your shop?
I don’t need to be in the shop all the time anymore. I can manage orders remotely from anywhere and take advanced orders.
How do you handle online orders and deliveries?
We control when orders come in, so we’re never overloaded. The system keeps everything running smoothly, making sure customers get their food on time and just how they ordered it.
Has online ordering affected customer experience?
Not at all! It’s just another way for customers to order. We still take phone orders and walk-ins, so everyone has an option that suits them.
Has the system helped boost order value?
Definitely! The system can suggest upgrades like larger portions, sides, or drinks. Customers are much more likely to add extras when they see the options, which has increased our average order value.
Was the system easy for staff to learn?
Aye, very. The interface is simple, and once they get the hang of it, it’s second nature. It’s also helped me handle pre-orders remotely, which is a huge plus.
Are you working fewer hours now?
Yes, the system has taken a huge load off. I can monitor everything from anywhere and even take scheduled orders days in advance, giving us more time to prep for orders and decide on delivery routes.
What insights do you get now that you didn’t before?
I can see scheduled pre-orders in advance, plan delivery routes, track sales, monitor staff performance, and see when we’re busiest or quietest. It helps us plan smarter.
What do you think the future holds for tech in fish and chip shops?
We’ll probably see more automation, but no matter how orders come in, the focus will always be on quality food and service. The right tech just makes it easier to manage everything so we can concentrate on cooking and customer experience.
Alliance IPOS 0141 332 6999 www.allianceipos.com
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