Goldensheaf Gluten Free Batter Mixture – created by a brand celebrating its 80th anniversary this year – puts confidence in operators’ hands to cater safely for coeliac customers
According to Coeliac UK, 1 in 100 people in the UK has coeliac disease, but only 36% are clinically diagnosed. This leaves around half a million undiagnosed, creating an opportunity to serve an expanding market. What’s more, the gluten free customer often decides where a group eats, so catering to their needs can bring valuable additional footfall from friends, family and colleagues.
When catering to this market, it’s essential to use a batter you can trust to deliver the perfect fish and chips experience. From its light golden colour to its crispy, flakey texture, Goldensheaf Gluten Free Batter Mixture perfectly coats fried food and performs consistently, which means no compromise for coeliacs.
Developed by a brand with 80 years of expertise in creating and refining market-leading products, Goldensheaf Gluten Free Batter Mixture delivers complete peace of mind. Made from a blend of three premium-quality, British-sourced gluten free flours, they are milled within 40 miles of the company’s manufacturing site in Gainsborough, Lincolnshire. This ensures not only a guarantee for coeliacs but also unmatched quality, traceability and sustainability. For added confidence when catering for coeliacs, Goldensheaf Gluten Free Batter Mixture is available in a resealable 2.5kg plastic tub.
Tips for serving gluten free fish and chips
- Choose whether to offer gluten free options every day, or on specific days of the week. Demand will help guide this decision, as will the space you have available for storage and prep.
- Ensure staff are fully trained to avoid cross-contamination. Use dedicated utensils and pans, and keep ingredients and cooked food separate from those containing gluten. Filter oil carefully to prevent contamination.
- Expand your gluten free menu by identifying other products you might already sell that are naturally gluten free, for example, mushy peas to make a complete meal. As your confidence grows, use Goldensheaf Gluten Free Batter Mixture to coat items such as chicken or scampi to broaden your menu further or, if you have space, invest in gluten free sausages – always a great seller.
- Invite a local coeliac group to try your new gluten free menu and be open to their feedback. Word-of-mouth recommendations are invaluable, as trust is a key factor for this community.
According to Coeliac UK, 97% of respondents say a trusted gluten free venue becomes a preferred place to visit, and 81% are willing to travel 30 minutes or more for a trusted option.
Karen Heavey, brand manager at Kerry Foodservice, highlights the opportunity available to cater to this growing market, saying: “Catering for gluten free is not for every shop, but for those that do take it up, it can be very successful when done correctly. Goldensheaf Gluten Free Batter Mixture is here to help you get it right. It matches our gluten-containing batter mixes on every level – taste, texture, appearance and ease of use – so you can confidently tap into a market you weren’t attracting before, and your customers with dietary restrictions don’t have to miss out on a fast food favourite.
“With Goldensheaf Gluten Free Batter Mixture, you’re not just serving a meal; you’re welcoming a growing market – and creating opportunities to grow alongside it.”
For more information, please visit www.eu.kerryfoodservice.com. For expert industry advice and to request a sample, you can also call the Frying Squad on 0800 138 1938.
