Danny Dyer appears as ‘The Codfather’ to kick fish and chips up a notch

Actor Danny Dyer is giving the nation’s favourite dish a spicy twist in a new collaboration with Frank’s RedHot Sauce. 

The Football Factory star features in a 90-second video set in a quintessential East-End chip shop. Viewers witness Danny rock up to his local chippy to order his usual: a large cod, chips and mushy peas. But when the owner asks if he’d like salt, vinegar and ketchup, Danny dramatically swipes the condiments off the counter and firmly slaps down a bottle of Frank’s RedHot sauce, showing he ain’t messing around and is ready to kick things up a notch.

As Danny begins drizzling the sauce over his cod, chips and even the mushy peas, the chippy owner grabs the bottle and pours it straight into the batter mix, creating a crispy masterpiece packed with a bold blend of flavour and spice.

Danny tucks right into the Frank’s RedHot fish and marvels at the taste – before proudly declaring it ‘Codfather Approved’.

Speaking on the campaign, Danny Dyer comments: “Nothing beats a proper chippy tea – it’s a timeless British classic we all know and love… but when you add Frank’s RedHot into the mix, blimey, it’s something else! I’ve always been a fan of Frank’s because it adds the perfect touch of flavour and heat without blowing your head off. I had a lot of fun introducing the Flager last year, so I’m buzzing to be back for round two as ‘The Codfather’ to show everyone how to kick their fish and chips up a notch. Trust me, it’s proper naughty!”

The video builds on the success of last year’s ‘Flager’ campaign – which focused on spicing up match-day pints during a summer of football.

Amit Singh, UK marketing director at McCormick, says: “Frank’s RedHot Sauce has always been about elevating and enhancing mealtimes with just the right blend of heat and flavour. We’re thrilled to reunite with Danny Dyer  – who’s also a self-proclaimed Frank’s superfan – to showcase how much-loved dishes, like fish and chips, can be transformed into something extraordinary. We hope to see the nation embrace this new combo and challenge their own local chippy to kick it up a notch and get this tasty new dish on menus nationwide!” 

Watch the advert on the Frank’s RedHot Instagram page by clicking here.