Potato specialist Aviko is once again running its Great British Breakfast competition and there’s £500 cash prize for the nation’s best brekkie.
With Brits ditching the cereal and opting to spend £76 million on brunch everyday out-of-home, the market continues to go from strength to strength as Mohammed Essa, general manager UK and Ireland, Aviko, explains: “From burritos and American waffles to pizza, breakfast has become one of our most innovative markets. The classic English breakfast will always have its place on menus but with the growing influence of global trends, combined with it becoming an all-day dining occasion – thanks to the popularity of brunch and brinner – there really are no limits when it comes to the most important meal of the day! With so much innovation we want to recognise the great work chefs are doing in our industry and celebrate the best.”
To enter, friers are asked to share what it is that makes their breakfast great at www.greatbritishbreakfast.co.uk
. Entry closes at midnight on 30th November 2017. The winner will also receive one month’s supply of Aviko Hash Browns and Aviko Hash Brown Bites.
Visitors to the website can also download Aviko’s 2017 Great British Breakfast Recipe Book.