What's New

New cheese ropes ensure a shapely stuffed crust pizza

Fish and chip shops offering pizzas can now add stuffed crust versions to the line up with the la... More

Features

Appetite for pizza & Italian spikes in December



When Britons eat out this Christmas, it’s pizza and pasta they tend to choose, according to research by The NPD Group.


It reveals that customers looking for pizza & Italian either as a takeaway or on-premise meal, generate half as many additional visits (56% more) in December than the average month. In December 2015, visits that specifically included a pizza shot up 26% (to 59 million or 12 million more than a normal month). Pasta is popular too, with December 2015 visits up 11% over the average month.

It also predicts that operators serving pizza & Italian in December can look forward to a 77% increase in total spend and a 14% increase in the average bill in this channel.

However, it warns that the December indulgence can turn into a January hangover, with an outlet selling pizza & Italian expecting 25% fewer visits in January compared to an average month.

Cyril Lavenant, foodservice director UK at the NPD Group, said: “When we eat out in December, Christmas is the season of pizza and goodwill. There’s no doubt millions of Britons tuck into turkey at home on Christmas Day and other days over the festive period, but when we want to eat away from home then pizza & Italian races ahead.

“Our determination to enjoy the festive season creates strong traffic on the British high street that foodservice operators fight hard to capture. If every month was like December, the £50 billion British foodservice industry would be worth nearly £60 billion each year.”

Facts

TOP TOPPING

The UK’s favourite topping is chicken, while anchovies is the least favourite

Archive

Cuppone celebrates 50 years with new gas ovens

A new range of gas pizza ovens has been launched by Italian manufacturer Cuppone to make the brand’s 50th anniversary.

Can you cut it?

Fish and chip shops could take a larger slice of the pizza market by going gluten-free

Pizza sales to soar during World Cup

Fish and chip shops selling pizza could be the winners during next year’s Football World Cup if figures released by Papa John’s are to be believed

Meat tops the list of favourite pizzas

Pepperoni is the nation’s favourite pizza, followed closely by meat feast, according to a survey by cashback website Shopitize.

Perfect pizzas in 90 seconds

You don’t need a kitchen to produce authentic Italian pizzas when you’ve got the new Giga Fast Oven from Lincat

Panizza is the new pizza sandwich

Pan’Artisan has launched a new product which combines two of the most popular food-to-go choices – pizza with paninis.