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Armstrongs sees sales increase 21% with bigger pie



Manchester-based Armstrongs Fish & Chips has reported a 21% increase in pie sales following the introduction of the new Big Eats range from Holland’s Pies.

 
A family business established in 1989, Armstrongs has gone from strength to strength, expanding from one shop into two. Home to the legendary Jumbo Cod, the chippy is already familiar with the benefits of offering customers more for their money so it was quick to champion the Big Eats pie range, which offers 25% more pie at no extra cost.
 
Ben Armstrong, who runs one of the branches, alongside his sister and parents, comments: “Armstrongs welcomed the Big Eats collection to our pie offering without hesitation – there was nothing to lose, but a lot to gain.

“So many of our customers are already passionate about the Holland’s brand – they will ask specifically for a Holland’s Pie when they walk through our door, over any other pie we sell. So, the change to start selling the new Holland’s Big Eat pie range has been a welcome one. As our customers really are getting more for their money, the pies have been very well received.”

Seeing sales increase, Ben adds: “It’s bringing more people through the doors as the word has spread, and our customers are valuing the fact we’re giving them more bang for their buck – their loyalty is invaluable and we expect it to continue.”



The shop used POS sale support packs to help promote the new offering, as well as posters detailing the new range, and introduced two further varieties - Peppered Steak and Cheese & Onion - to the current offering of Potato & Meat, Steak & Kidney.
 
Ben continues: “Because of the packed-full filling these new pies provide, they’ve proven to be extremely popular and it’s great to be able to expand our offering for our customers so they have more choice available to them.
 
“I’d recommend the Big Eat range to anyone. It’s a fantastic product range and a great opportunity to reward the loyalty of your own customers and win some business from new Holland’s fans in your local area too!”
 
Since introducing the Big Eats pie range, which is available exclusively to fish and chip shops, Holland’s has reported an average sales increase of 19%. With growth established in all four flavour profiles, the Cheese and Onion and Peppered Steak varieties are performing particularly well, with a 59% uplift in sales of its new Peppered Steak option.
Holland’s Pies 01706 212122 trade@hollandspies.co.uk
 

Facts

THE LIFE OF PIE

The most popular varieties of pies in fish and chip shops today are minced beef, chicken and mushroom and steak and kidney

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