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New branding sees Pukka drop "pies"

Pukka has dropped the word 'pies' from its branding in readiness for any future range diversifica... More


Chips conquer in Pukka Pies favourite side debate

Following a week of intense online voting, Pukka Pies has settled the chips versus mash debate in favour of chips as the UK’s favourite pie side.

The results come after the brand launched The Great British Pie Debate, inviting pastry-loving Brits to cast their votes in an online poll during British Pie Week (5th – 11th March).

Presenter, broadcaster and cricketing legend Freddie Flintoff has been fronting the campaign and asking fans on social media to decide whether chips or mash go best with pie.

In an incredibly close result, the final poll showed chips only just pip mash to the post, with 56% of pie eating voters naming it their accompaniment of choice. With over 10,000 votes on the online poll, it’s clear pie truly is a British favourite!

Food historian Seren Charrington-Hollis thinks it’s a noble win for the humble chip, adding: “Pie and chips are a winning combination and ingrained in British culture. A good pie is the ultimate comfort food, and that’s just one of the reasons us Brits love it so much. It’s safe to say that pie and chips is a wholesome and hearty meal that can be shared and enjoyed across the generations.”

Lindsay FIlmer, head of marketing at Pukka Pies commented: “Pie and chips is incredibly popular amongst Brits and a hero dish in local chip shops and pubs across the UK. Pukka Pies prides itself in having a 50 year long heritage of serving pies in fish & chip shops, so it’s no surprise that chips come out top in our poll.

“Despite the results, whether it’s mash or chips that sit alongside it, its clear that the heartwarming pie is a staple dish in our country and loved and enjoyed by millions at home, at the chippy, in the pub or even at the game.”



The most popular varieties of pies in fish and chip shops today are minced beef, chicken and mushroom and steak and kidney


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