An East London fish and chip takeaway has a starring role in Just Eat’s latest X-Factor promotional video featuring TV personality Rylan Clark-Neil as a delivery driver.
The Golden Fish was used as the backdrop for the commercial in which Rylan is seen loading a box of freshly cooked fish and chips into a Just Eat heated bag before jumping on a moped.
The production team spent a day at the chippy filming staff preping, frying and wrapping fish and chips.
The advert will be shown on ITV during this weekend's X Factor final where viewers have the chance to win a takeaway delivered by Rylan himself. It is expected to be one of Just Eat’s busiest nights of the year.