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Drinks Features

Costa launches VR training programme



Coffee chain Costa Coffee has launched Virtual Reality to train new staff ahead of the busy Christmas period.


Over 1,500 Costa Coffee stores are being issued with Google Cardboard headsets and tools for teams to access 360 degree footage including tips on how to perfect particular drinks.

It is hoped the new approach to training will inspire baristas and ensure education is consistent, thereby ensuring quality hand crafted coffee is served to customers across the UK.

Costa Coffee plans to add more videos to further educate staff, including the journey from bean to cup with footage from sustainable coffee farmers in Peru, as well as a tour of the Costa Coffee Roastery in Basildon.

Laura Chapman, head of learning at Costa Coffee, said: “At Costa Coffee we’re always looking for ways to ensure we inspire our teams to love their craft just as much as they love coffee! With the launch of Virtual Reality we’ll be rapidly educating our new baristas and immersing them in the Costa store environment. We believe this advanced approach to learning will particularly appeal to those in the millennial generation who are highly open to this type of engaging training. We’re looking forward to continuing to innovate the resources in our VR portfolio for new staff and those looking to diversify their
skills and careers at Costa Coffee.”

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Costa launches VR training programme

Coffee chain Costa Coffee has launched Virtual Reality to train new staff ahead of the busy Christmas period
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