Pukka Pies is introducing a new Steak & Ale Pie recipe which combines prime cuts of beef steak cooked in a rich gravy with St Peter’s Bitter.
The recipe, part of Pukka’s £6 million new product and marketing investment this year, is said to create a more prominent ale flavour and richer gravy.
The new pie will be available to fish and chip shops, as well as directly from Pukka Pies and from distributors nationwide, from the end of November and will be supported with marketing materials including A4 posters and window clingers.
The product launch is part of the brand’s continued programme of innovation and investment that aims to further the brand’s ambition of growing its business to £60 million by 2020.
Pukka Pies 0116 264 4004 www.pukkapies.co.uk