Three friers have turned singing sensations to entertain the nation during the current series of The X Factor, sponsored by Just Eat.
Strad and Gina Kyriacou of Chris’s Fish and Chips can be seen singing Hungry like the wolf by Duran Duran and Next to Me by Emeli Sandé as the ITV show cuts to ad breaks. Also featured is Deaglan Kane of Belfast’s Browns Fish & Chips who comes down on a flying Just Eat motorcycle while singing Spinning Around by Kylie Minogue and Next To Me by Emeli Sandé.
The trio was chosen following an audition process not too dissimilar to The X Factor’s selection process. The first stage was an online video entry, calling for takeaway staff who could entertain.
Strad and Gina impressed the Just Eat judges with their rendition of Wannabe by The Spice Girls, while Deaglan carried out a performance of What’s New Pussycat by Tom Jones. They were then invited to London to record their performance in a studio, before finally being handpicked for the final line up.
Being placed at the heart of The X Factor ad breaks, Strad Kyriacou of Chris’s Fish and Chips comments: “It still hasn't sunk in. The whole experience has made us really respect music artists as the amount of work that went even into this was phenomenal. Performers have it tough! It’s great to be featured in the ad with my wife and it’s fantastic to put Leicester on the map. Ever since Leicester won the football, we’ve been on a roll, the city is packed full with talent.”
Chris’s Fish and Chips picked up the gong for Best Takeaway in Britain in 2015 as well as the title of Best Takeaway in East Midlands in 2016.
Deaglan Kane at Browns Fish & Chips adds: “It’s strange but exciting to be featured in the Just Eat ads for one of the biggest shows on TV, it could be life-changing. My performance was on a grand scale and I’ve never experienced anything quite like it before. I can’t wait for my family, friends and customers to see me in action, the countdown is on.”
The three friers share the limelight with chefs and delivery drivers from over 30 of Just Eat's 29,000 restaurant partners who also feature in the sponsorship adverts.
Just Eat struck a £10 million-a-year sponsorship deal with The X Factor last year.