A North Yorkshire fish and chip shop has seen a 15-fold increase in the number of Chinese coach parties, and this week alone it has served more than 100 Chinese tourists in three separate groups.
Scotts Fish & Chips
in York is tapping into the growing Oriental visitor market after launching a Chinese website on Weibo, and by using the Wechat messaging app widely used in the Communist country. To make it easier for its foreign guests, the award-winning restaurant has also translated its menu into Mandarin and Cantonese, which can be downloaded on smartphones and tablets via a QR code.
Additionally, for those tourists suffering from coeliac disease and a wheat intolerance or, through to religious practices do not eat batter made from traditional dripping, Scotts serves a gluten free version.
It is also one of a small number of fish and chip shops that has won recognition from Coeliac UK, the national Charity for people with coeliac disease.
Scotts is also benefitting from Visit York’s dedicated Chinese tourism strategy, which last year saw 35,000 copies of its York Visitor Guide printed in mandarin for distribution to a number of inbound airlines from China, airport lounges and visa application offices in Beijing and Shanghai.
Since Chinese Premier Xi Jinping was treated to fish and chips by former British Prime Minister David Cameron in 2015, visiting a chippy is a must do for Chinese tourists visiting the country.
Tony Webster said: “Over the last two years we have seen a huge increase in the number of bookings being made Chinese tour guides. And to tap into this growing market we are actively promoting Scotts to travel companies based throughout China.
“Our own marketing is paying dividends and this year we have seen a 15-fold increase in the number of Chinese coach parties paying Scotts Fish and Chips a visit.
“This week alone we served more than 100 Chinese tourists in three separate groups. And once here, in addition to tucking into fish and chips, they insist on taking photos both inside and outside the restaurant with the staff.
“It is a real occasion for them and one they want to share with their friends and family when they return home.”