National wholesaler JJ Foodservice is the first UK wholesaler to introduce an Amazon-style notification system to give online customers an estimated time of arrival based on real-time data.
Customers, who were previously given a four-hour window for online deliveries, will now be sent an email notification when their order is first dispatched and then again when the driver is nearby. JJ’s can then calculate positioning with local traffic conditions to give an estimated arrival time.
Head of operations at JJ Foodservice, Sedat Kaan Hendekli, says the development – which is the first of its kind in the UK foodservice and grocery wholesale sector – will help to dramatically improve convenience for busy caterers.
He adds: “If customers are expecting us – they can be prepared, have payment ready, and make space for the delivery. This speeds up the process both ends.”
This year JJ Foodservice introduced paperless technology to its warehouse – customers’ orders are sent directly to pickers via a mobile device, helping to reduce paper waste. More recently, an investment into telematics has helped to optimise driver journeys, helping to give customers a speedier service while using less fuel and reducing vehicle emissions.