On the eve of National Fish & Chip Day, shops across the UK are gearing up to make the most of the celebrations in their own unique ways.
Craig Maw and Nikki Mutton, owners of Kingfisher in Plymouth, Devon, will be returning once again to Trinity House in London to serve free fish and chips from its catering van, Kingfisher on the Go, outside the headquarters of the Fishermen’s Mission.
Meanwhile, back at the shop, customers will also be able to join in the celebrations with staff picking pre-selected random order numbers to win a voucher for a free portion of free fish and chips redeemable throughout June.
At Burton Road in Lincoln, Lincolnshire, staff are not only giving regulars the chance to win free fish and chips on the day but also extending the offer of a free fish and chip supper to its local homeless charity.
In Bradford, Leeds, Pulse radio listeners have been registering online all week to be in with a chance of winning a family feast for four courtesy of Towngate Fisheries. The takeaway will also be delivering fish and chips to DJs to enjoy live on air on the day.
For St Paul's Fish Bar in Cheltenham, Gloucestershire, it’s the shop’s first National Fish & Chip Day since it started trading in August last year. Co-owner Victoria Azmayesh has been busy leafleting the area, inviting customers to join them on the day when it will be offering a cod meal deal for £6 as well as giving away free mushy peas and homemade tartare sauce and running various competitions.
Victoria comments: “We believe it is very important for us to get behind this campaign for a number of reasons. Most importantly we love our community in St Paul's and we know it will bring us all together for the day, to support each other, and eat the tastiest of fish and chip suppers!
“Sharing our love for the greatest British dish - which also happens to be our daily bread - is nothing but an honour.”
Royal Fisheries in Whitby, North Yorkshire, which is also celebrating 50 years in business, will be giving out special scratch cards to every customer that purchases a meal from the takeaway, offering the chance to win a meal for four in the restaurant, as well as other prizes.
Taking to Facebook Live, The Fish Hoose in Thornton, Fife, is inviting customers to join them at 10am for a peek behind the scenes at the potato prep area. A family meal for four will also be drawn live on the day.
Eric’s in Thornham, Norfolk, has been making a week of the celebrations by running a ‘five days of glorious giveaways” campaign, offering a different prize each day, from a team Eric’s t-shirt, to a fish and chips dinner for two, to four brew dog beers.
National Fish & Chip Day relays have also been taking place across the country all week with cardboard cut out fish, chips and mushy peas stopping in at shops including Millers in Haxby, Yorkshire, The Dolphin II in Armagh, Northern Ireland, and Long Johns, Portsmouth Naval Base.
With 24 hours to go there’s still time to get involved. For ideas, visit www.nationalfishandchipday.org.uk