Staff from James T. Blakeman and Co, based in Newcastle-under-Lyme, jumped into the saddle this weekend to take part in the annual Douglas Macmillan cycle ride.
They hope to raise £6,500 for the Blurton-based hospice which the company has chosen as its nominated charity for 2018 – the 65th anniversary of the Blakemans’ business.
Seven members of staff took on The DougieMac Ultra, the hardest cycling challenge which headed out to the peaks and covered 92 miles, while others completed the DougieMac Challenger, a 52-mile route, as well as the MiniMac, a fun nine-mile trip with family members.
More than 750 riders took part in the whole event which was rounded off with a free barbecue provided by Blakemans.
Eddie Hall, the World’s Strongest Man and an ambassador for Blakemans, was among the guests, providing a photo opportunity.
James Morris, head of business development at Blakemans, took part with his wife and two children. He said: “It was a fantastic occasion. We were the headline sponsor of the occasion and we were delighted it was such an amazing success.
“We are delighted that in this special 65th anniversary year for Blakemans we have been able to sponsor an event which raises much-needed funds for a hospice which is so close to the hearts of local people.
“And I was so pleased Blakemans staff rallied round and put on a great showing among the cyclists. We anticipate being able to contribute about £6,500 to the total sum raised.”
The senior management team at Blakemans has committed to undertake fundraising activities throughout 2018 for Dougie Mac to mark its milestone year.