https://www.pukkapies.co.uk/at-the-chippy/Pukka Pies has appointed Lee Birmingham as head of foodservice, UKand International.
Having previously worked for Cadbury UK/Kraft Foods and Symington’s LTD, Lee will oversee the growth of Pukka Pies’ existing foodservice offer, which currently accounts for 50% of the brand’s £45m revenue.
Working closely with the leadership team his key focus will be building and developing relationships with customers to help leverage the brand’s position.
Lee will also utilise his experience to continue to implement the family-owned brand’s ambitious three-year growth strategy to sell more pies.
Lee comments: “There is a huge opportunity to grow the Pukka Pies brand within the foodservice channel, and as the market changes we need to continue to lead that change by ensuring we have the right range in the right format for the right channels. Our new, “Veggie Tikka Masala” product is a great example of this.
“I am really keen to begin this journey as soon as possible and I look forward to speaking with and meeting all of our key customers over the next few months.”