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Rain dampens sales over Easter but trade still up

While the wet weather across much of the UK meant this Easter wasn’t a bumper one for fish and chip shops, trade was still up for the majority of businesses with Good Friday evening proving the busiest day part and those offering phone orders and delivery seeing a boost.

All-Ways Fryday in Poole, Dorset, ended the weekend 30% up with Good Friday pulling in most of the trade, a significant proportion of which came from phone orders. With rain continuing over the weekend, Sunday proved the poorest performing day but even so trade was 10% up on an average Sunday. Owner Kenneth Mackenzie comments: “If the weather had been fine we would have been ballistic, but with such a good team we would have coped. We are still rebuilding the business after a devastating fire two years ago that closed us for six months, so overall we are very proud to be 20% up year on year.”

At Burton Road in Lincoln, Good Friday got off to a slow start initially with lunchtime quieter than usual. However, trade picked up after 5pm as owner Lesley Graves explains. “Lincoln City FC is doing very well at the moment and they had a big match on Friday so everyone was there, but when that finished we were really busy. Saturday we had torrential rain so that did impact on trade somewhat.

“We’ve had better Easters, but it certainly wasn’t rubbish. I think people are still eating fish and chips on Good Friday.”

The chippy did experience a spike in Deliveroo orders, which balanced trade out. Lesley adds: “Deliveroo was up so it was swings and roundabouts really. We would prefer people came to the shop, but it’s something we can’t ignore anymore.”

Down in Exmouth, Devon, where Easter is traditionally the busiest weekend of the year for Kripsies, owners Kelly and Tim Barnes were pleased to say this one was no different.

Even with a downpour of rain on Good Friday the chippy got through one tonne of potatoes and 25 stone of fish, while better weather on Easter Saturday and Bank holiday Monday counteracted a quiet Sunday.

Kelly comments: “Easter is always the start of our season, we will now have continued growth again until November. We are lucky to have an all year round trade but we have a spike from now until November.

“I 100% think people still associate Good Friday with fish and chips and we have always in the last 20 years had to prepare for Easter being busy.

“Overall our trade was up on last year. This is great news for us and sets us up for the next two weeks with the rest of the Easter holidays.”


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