With British Pie Week kicking off today, Pukka Pies has joined forces with cricketing legend Freddie Flintoff to launch the great pie debate, asking the all-important question - chips or mash?
The campaign is inviting consumers to vote for their chosen pie accompaniment all week online at www.pie-week.com
Pie enthusiast Freddie Flintoff says: “It’s hard to say no to a tempting plate of pie, so it’s great to be fronting Pukka Pies’ campaign which celebrates our nation’s love of the classic dish. It’s a tough choice so I am excited to see which accompaniment takes top spot in the UK!”
Lindsay Filmer, head of marketing at Pukka Pies, comments: “We want to amplify the UK’s love of pies even further with our new campaign, which is set to engage consumers by letting them decide which pie accompaniment comes out top.
“Whether it’s mash or chips that takes the crown, there’s nothing better than a convenient, tasty Pukka Pie to celebrate Pie Week.”
Pukka Pies is giving away £100 a day, as well as hundreds of free pies to a number of lucky voters in The Great British Pie Debate at www.pie-week.com between Monday 5th March and Thursday 8th March.
The debate follows the launch of its multi-million pound ‘Everything’s Pukka’ campaign
in January which saw a number of its popular pies undergo recipe improvements.