-->

Fish Features

3 a week campaign to boost Norway’s seafood consumption



The Norwegian Seafood Council is to launch a 3 a week campaign in a bid to reverse a decline in seafood consumption.


The initiative, which is still in its infancy, aims to increase consumption by 20% by 2021. It follows statistics which reveal Norwegians are eating 15% less seafood than last year, with the decline especially noticeable among young consumers.

Renate Larsen, managing director at the Norwegian Seafood Council, says: “It is astounding that an average eighth grader today eats more sweets than fish and almost four times as much red meat as seafood.”

The decline in Norway’s seafood consumption has been attributed to a number of factors including higher prices, a lack of advertising in comparison to other sources of proteins, and an ageing population of seafood-eaters being replaced by a younger generation which eats too little seafood to compensate for the fall-off.

The 3 a week campaign, which has the support of industry and the grocery sector, hopes to lift seafood consumption in Norway by increasing young people's awareness of how simple seafood is, show the breadth of products and provide a positive reminder to choose seafood.

Although Norway is experiencing a downwards trend in seafood consumption, Renate believes the picture is not necessarily as negative as it first appears, adding: “The composition of the products being sold has changed over time. We are buying more fillet products instead of whole fish, and minced products such as fish cakes have a higher share of fish than previously. Recalculated in round weight, the reduction in consumption is somewhat less than in purchased product weight. And compared with other countries, Norwegians are still one of the world's largest consumers of seafood.”

Archive

Fish and a giant Christmas tree

Immingham Dock on the Humber handled a Norwegian cargo of a very different kind - the Trafalgar Square Christmas Tree

York chippy says cheers to new canned craft ales

A Yorkshire micro-brewery is lifting the lid on its range of new canned craft ales, not in a pub or at a beer festival - but at a nearby chippy

Angel Lane latest chippy to achieve MSC certification

Angel Lane Chippie in Penrith, Cumbria, has earned MSC certification across three species of fish on its menu - cod, haddock, and hake

Deliveroo opens its fish and chips door to edible house

An entirely edible house is opening in Manchester tomorrow with a door made out of fish and chips
<< Newer
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Older >>