Potato Features

McCain unveils its key trends for 2018



With turnover in the foodservice sector set to slow, McCain Foodservice has unveiled what it believes are the key trends that will keep operators ahead in 2018.  


The trends, set out in a new report called What’s Hot - 2018, include:

Value scrutiny: Value for money will be increasingly important as consumers scrutinise their spending decision. This doesn’t necessarily mean that consumers are continually chasing the cheapest option. Instead, they want hearty portions, great value food and excellent standards of service.

Convenience: 2017 saw a 6% rise in quick-service lunch visits, and this trend shows no signs of slowing. As the rise of home delivery shows, convenience is central to our busy lives. Making it as easy as possible for diners to get a great meal quickly and easily will be a key growth area across the industry this year.

Technology: 40% of 25-37 year olds prefer ordering food on their phones to table service, whilst 67% will spend more on their phones than when ordering in person. Our phones and tablets are now ever-present in our lifestyle habits. Finding ways of integrating the latest tech into a traditional foodservice industry could see businesses sink or swim.

Informality: When dining in consumers view eating as an opportunity to socialise, catch up and take a break from the business of modern life. To provide for this, many venues are seeing success by creating a more casual dining environment. Food that’s easy to share, communal seating, and ‘pay first, leave whenever’ approaches to service are all trends that will be hot in 2018.

The report also highlights indulgence - with loaded chips and dirty burgers - as a key trend alongside provenance & sustainability and healthy eating. Click here to download your copy of What’s Hot - 2018.

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