The launch of the latest Granit fishing vessel is a milestone for the Norwegian fleet and heralds a new era for fish friers who can source consistent specification fillets
For the past 20 years, Granit has been a byword for top quality Norwegian frozen at sea cod and haddock, distributed in the UK by Unique Seafood. Last September, a new generation Granit vessel was handed-over and named at a ceremony in Norway.
The new Granit is the largest, most technologically advanced Norwegian fishing vessel afloat. It represents a milestone for Norway’s fleet and is a magnificent example of engineering, with hygienic state-of-the-art facilities for high volume catching of MSC certified cod, haddock and prawns, rapid processing, freezing and storing at sea as well as separate forward storage for fish oil and fishmeal.
Harald Nissen, managing director of the Unique Seafood Group
, said: “Unique Seafood is Granit’s trusted UK partner, working with the new Granit owners and their previous Granit vessel for 20 years. We can now further build on our Unique advantage of supplying consistent specification fish to the UK market in continuous volumes from a MSC sustainable source, which is a key message.”
Already, 2018 prices for cod and haddock look to be higher than in 2017. This is in part because the Pacific Cod quota has been reduced which increases demand for Barents Sea cod, as the US market will switch to Atlantic cod. Add to this sterling's volatility and it creates further challenges for UK importers.
With this in mind, Harald says it is inevitable friers will look to reduce the size of portions served to address costs, as well as reducing waste. And this is where Unique Seafood and the new Granit can help fish friers to tackle current industry challenges and maximise the value from each fish.
Harald explains: “Granit’s latest on-board processing technology, automated consistent fillet cutting and portioning saves the fish frier time, avoids the need to cut fish on their premises and avoids waste. We’ve produced a guide showing fish cut options so Unique customers can order the fillets that provide the best value for their menus.
“With no waste and consistent portion control, pricing is regulated and the business becomes more efficient.
“Regular customers at the fish and chip counter can expect the same portion size each time, which has not always been the case and has lead to customer dissatisfaction.”
With the new Granit vessel, Harald believes Unique Seafood is in a position to supply top quality MSC fish to specification to help build financially successful businesses and customer loyalty for the frier.
He adds: “Friers have become more professional in building and maintaining their reputation for quality and are educating their customers about the fish they serve. More customers want sustainable sourcing to ensure the industry has a future and know the Barents Sea is an MSC approved source.
“The market is changing very fast and we, on the supply-side, are helping chippies to be in front of the market, not behind. The investment in the latest Granit fishing vessel and processing technologies makes sound economics for the fishing company and for end customers alike,
as well as making Granit one of the most environmentally friendly vessels in the world.”
Unique Seaood 0203 260 3580 www.uniqueseafood.co.uk
Unique has produced a guide showing fish cut options so customers can order the fillets that provide the best value for their menus
- Measures 81.2 metres long x 16.6 metres wide
- Has a gross 4427 tonnage
- Can accommodate 775 tonnes of fillets and 61,000 litres of fish oil
- Carries a maximum of 40 crew members
- Built by Skipsteknisk at the Tersan Shipyard in Turkey, one of the biggest, most modern and efficient shipyards in Europe
- Sails under the Norwegian flag
“We are delighted with the design and build quality of the new generation Granit vessel and look forward to the future, continuing as key suppliers of top quality Norwegian seafish with our next generation Granit.”
Asle Halstensen, part of the Halestensen team and captain of one of the vessels in the fleet
“Seeing the vessel first-hand at the Bekkjarvik quayside was thrilling and confirmed all our expectations of quality, capabilities and scale. Unique Seafood continues as Granit’s exclusive UK partner and distributor of FAS cod, haddock and other whitefish as well as coldwater prawns direct from net to customers’ doors. The arrival of the new Granit vessel will play a significant role in the continuity of supplies of the highest quality Norwegian fish from MSC certified fishing grounds.”
Harald Nissen, managing director, Unique Seafood Group