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Potato Features

Mitchell invests in customised trucks



Mitchell Potatoes
, one of UK’s largest wholesale distributors of chipping potatoes, has invested in three new bespoke DAF LF curtainside trucks to ensure its goods arrive to shops in premium condition.


The 18-tonne vehicles, which come with insulated curtains to protect potatoes from weather extremes during transportation and a unique load securing system, will be used for deliveries from the firm’s Rugby headquarters and its regional hubs in Watford, Bristol and Taunton to fish and chip shops across the UK.

Supplied by commercial vehicle provider Ryder, the new trucks increase the size of the Mitchell fleet to 36 vehicles.

David Mitchell, director at Mitchell Potatoes, said: “We are a growing business, increasing our fleet size as we expand, and we chose Ryder because we need a reliable supplier who can provide support across the country. We move perishable goods and we cannot afford to have the product stuck on trucks if there is a break down.

“Ryder also listened to our operating request for insulated curtains and load securing requirements on the new LF 230 trucks, and sourced a product which matched our requirements. The curtains protect the potatoes from frost in winter and heat in summer, which is crucial for our business operations.”

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