A UK company is taking on leading cola brands with Green Cola, a new version of the drink that it claims offers all the great cola taste without any of the nasty stuff.
Green Cola contains no sugar or aspartame as well as no phosphoric acid, preservatives or calories. Instead, the drink is sweetened with Stevia, a natural plant extract, and caffeinated with green coffee beans.
CEO Paul Woodward says: "It took over two years to perfect our cola, with literally thousands of attempts and recipe tinkering. One-by-one, we took out ingredients like aspartame, phosphoric acid and the ordinary caffeine used by mainstream brands, until we were left with a healthier cola that doesn't compromise on taste.
"There is nothing else like Green Cola on the market. Most low calorie colas contain aspartame, an artificial sweetener that many consumers have growing concerns about. This is an untapped market set to take off on the back of the sugar tax next year and we see a long-term opportunity to drive sustainable growth.”
Developed in Greece, Green Cola is available in the UK through Green Room Brands, and is sold in 330ml cans with an RRP of 70p and 500ml PET bottles RRP £1.30.
Green Room Brands 0345 1930414 www.uk.greencola.com