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Signage & Shopfitting Features

New start up Nemo’s off to a frying start



Johnson Reed has helped new-start-up Nemo’s in Sunderland finance the equipment purchases and shop renovations it needed


As illustrated by its name, Nemo’s Fish and Pizza Bar in Sunderland offers customers the best of both worlds, serving the nation’s favourite fish and chips alongside other takeaway classics including pizzas, kebabs and burgers.

Proprieter Kim Somal had a vision to open a contemporary new chip shop and takeaway in the Pennywell area and, in early 2016, she secured a premises on the busy residential Hylton Road. With her local knowledge and a business-oriented family behind her, Nemo’s was born.

The former debt advice centre required significant restoration, and Kim enlisted the services of Elite Shopfitters to refurbish the premises and ensure the Nemo’s distinctive black and purple branding was reflected throughout. The previously-segmented office space was opened up to accommodate the frying range and service counters, creating a light and spacious front-of-house. 




As Kim’s chosen suppliers for the frying range, Hewigo supplied a bespoke high efficiency model, finished with curved panels and purple LED lighting to fit consistently with the shop’s contemporary design.

Kim approached Johnson Reed, a specialist in chip shop finance, to explore the options for the equipment purchases and shop renovation. Working in conjunction with tight deadlines, managing director Mark Johnson, facilitated a lease for the full shop fit, frying range and various catering appliances, including a two pan counter range, the heated display cabinet, servery counter, filtration and extraction systems.

Kim commented: “Mark and the team at Johnson Reed were very responsive and supportive throughout the whole seamless process. The finance was arranged quickly, which took away a huge amount of stress and left me to focus on the other vital elements of starting up a business. Nemo’s is already incredibly busy, and it’s fantastic to see my initial vision become a reality.”

Johnson Reed utilised their own in-house funds to ensure Nemo’s benefitted from the best possible rates and a quick turnaround for the purchase of the equipment.

Mark commented: “It was a pleasure to work alongside Kim and be involved in such a rewarding project. It’s often thought that new starts are not eligible for finance, and whilst banks often decline applications for businesses of this nature, that’s certainly not the case with Johnson Reed. Thanks to the fixed repayment structure and tax efficiencies of leasing, Nemo’s is well on its way to meeting the point of ROI and we wish Kim and the team all the best for the future.”



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