Blakemans has introduced its largest sausage to date, a 12 inch meaty snack, in honour of The World’s Strongest Man.
The 70% pork sausage has been named ‘The Beast’ and follows an eight month partnership with Eddie Hall, which began with his quest to be crowned the World’s Strongest Man, a title he subsequently won in June this year.
Eddie, who says he was brought up on Blakemans' sausages, was bought in to pull the first order produced at the company’s new £1.3 million cooking plant
when it opened in July.
Now Blakemans is challenging fish and chip shop customers to see if they too can tackle The Beast!
The Beast is available frozen in 5.19kg cartons.