T.Quality is opening the Call & Collect trade counter at its Swindon branch on Saturdays.
From October through to December, customers will be able to phone up and place their order, pay cash and collect from its trade counter just 30 minutes later.
The move sets a new trend for giving customers access to wholesale fish and chips and fast food products and ingredients at a time that suits them.
T. Quality’s Westmead Industrial Estate trade counter will be open from 8am to 2pm on Saturdays and is expected to be particularly useful for the late night fast food outlets within the area who want to restock after a busy Friday night.
Mike Crees, sales and marketing director at T. Quality, said: “Our new Saturday opening hours in Swindon are designed to assist those who, due to work restrictions for example, find it hard to take advantage of our Swindon Call and Collect service Monday – Friday.
“We are keen to continually improve access to our full range of T. Quality services and set new standards for our customers.
“Providing the best in fish and chips and fast food products alongside customer support and access to our Call & Collect trade counter on a Saturday morning is an example of this on-going commitment.”