Pies Features

Pukka campaign drives £3m incremental pie sales

An £8 million marketing campaign by hot pie brand Pukka Pies has been hailed a success after achieving its objective of ‘putting more pies on more plates’.

The brand’s biggest ever marketing spend has resulted in a 49% increase in brand penetration with 765,000 new households purchasing Pukka over the campaign period alone.

The initiative, which centred around the strapline ‘Everything’s Pukka included the launch of its best ever range, a refreshed brand mark, new packaging and trade and consumer advertising. As well as generating record sales for the brand, it is also claimed to have driven £3.1million incremental pie sales in grocery retail.

Lindsay Filmer, head of marketing at Pukka Pies said she was thrilled with the results, adding: “This is just the start of our ambition to drive ‘more pies on more plates’, bringing in one million new customers to the hot pie category, and putting pies firmly back in to the UK’s top five meals; a position we believe one of the nation’s favourite dishes fully deserves!”


Pukka poses the question - chips or mash?

With British Pie Week kicking off today, Pukka Pies has joined forces with cricketing legend Freddie Flintoff to launch the great pie debate, asking the all-important question - pie or mash?

New point of sale exclusive to fish and chip trade

Holland’s Pies has launched new point of sale exclusively for fish and chip shops in the North West stocking the Holland’s Deep Fill Pies & Puddings range

New gluten free sausage roll from Central Foods

Frozen food distributor Central Foods has boosted its free-from range with the introduction of a gluten free sausage roll

Holland’s hunts out its North West Piestar

A pensioner from Bolton has won a year’s worth of chippy teas after being crowned Holland’s Pies’ winning Vanoke singing star
<< Newer
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Older >>