Latest News

Pukka campaign drives £3m incremental pie sales

An £8 million marketing campaign by hot pie brand Pukka Pies has been hailed a success after achieving its objective of ‘putting more pies on more plates’.

The brand’s biggest ever marketing spend has resulted in a 49% increase in brand penetration with 765,000 new households purchasing Pukka over the campaign period alone.

The initiative, which centred around the strapline ‘Everything’s Pukka included the launch of its best ever range, a refreshed brand mark, new packaging and trade and consumer advertising. As well as generating record sales for the brand, it is also claimed to have driven £3.1million incremental pie sales in grocery retail.

Lindsay Filmer, head of marketing at Pukka Pies said she was thrilled with the results, adding: “This is just the start of our ambition to drive ‘more pies on more plates’, bringing in one million new customers to the hot pie category, and putting pies firmly back in to the UK’s top five meals; a position we believe one of the nation’s favourite dishes fully deserves!”


Blakemans supports local hospice to mark milestone year

Sausage manufacturer James T. Blakeman is celebrating its 65th anniversary this year by organising a range of fundraising events for a local hospice

Brighton chippy fined £8,000 for poor hygiene

The owner of a Brighton fish and chip restaurant who allowed his premises to become a breeding ground for flies and rat infestation has been fined more than £8,000

Catering staff most likely to experience unwanted sexual attention

Those working in catering and hospitality are more likely to experience unwanted sexual attention than any other industry, according to new research

Weymouth shop puts emphasis on the environment

A Weymouth fish and chip shop owner has set 2018 as the year his restaurant and takeaway go green
<< Newer
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Older >>