Fish Features

Four in a row

Brakes is celebrating after scooping the Fish Supplier of the Year accolade at the Marine Stewardship Council (MSC) Awards for the fourth year running

Having launched the first MSC-certified product in the industry back in 2001, Brakes is now proud to offer more than 165 MSC certified lines. It was in recognition of this ongoing commitment to sourcing and promoting the largest range of MSC certified products in UK foodservice that has earned the company the MSC’s Fish Supplier of the Year Award.

Andrew Crawford, category manager - fish and seafood at Brakes, comments: “We’re delighted that our efforts in responsibly sourcing fish and seafood have once again been recognised by the MSC. We’re constantly looking for opportunities to expand our range of MSC certified products, both by converting existing products in our range to MSC-certified raw material and by launching brand new products.”

So far this year, Brakes has converted around 30 cod lines to using MSC certified fish while innovative new products include a Mac & Cheese Smoked Haddock MSC Fish Cake and Hand-Battered MSC Cod Fillet.

Andrew adds: “Almost 50% of our fish and seafood range is now MSC certified – we’re incredibly proud of this, and we’ll continue to build our range around this focus. This award emphasises our position as a company leading the way for the foodservice industry, setting the standard in the provision of responsibly sourced fish and seafood.”

Commenting on its achievement, George Clark, MSC senior commercial manager, North East Atlantic, said: “Brakes has now won this prestigious award four years running. This couldn’t have been possible without the concerted effort to build on the already exceptional approach to seafood sourcing, converting existing product lines to MSC and creating new innovative certified sustainable dishes. The fact that almost half of Brakes’ fish and seafood offering is now MSC certified is testament to these fantastic efforts.“
Brakes 0344 800 5521 www.brake.co.uk


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