Fish and chips is among the food and drink that Brits miss most while on holiday abroad, according to a survey by retail and hospitality business insurer NFU Mutual.
It ranked third behind a classic cup of English Breakfast tea and a Sunday roast with gravy. Yorkshire puddings, milk and a full English breakfast were also all in the top ten, while squeezing in at ninth and tenth were British bread and ‘proper chips’.
When asked what makes a product ‘most British’ to them, almost half (49%) of participants said if the ingredients are grown in Britain, a third if the product is made in Britain while 12% said if they have grown up with it. Nearly all of those surveyed (99%) said they would buy more British or local food if retailers made it easier for them.
Darren Seward, food and drink specialist at commercial insurer NFU Mutual, said: “Our survey proves that humble British classics like a Sunday roast are still amongst our best-loved dishes, and that people love to support British food. Almost everyone we spoke with expressed a desire to buy more British food if retailers made it easier for them, so the appetite is there for savvy food producers and sellers to stand out by embracing native products.
“Encouraging consumers to buy more British-grown and made food is especially important while conversations continue around where our food will come from post-Brexit.”