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Campaign encourages Brits to eat more fish

A leading cancer charity has launched a week long initiative encouraging consumers to eat more fish after research revealed Brits are not getting the recommended two portions a week.

A survey by World Cancer Research Fund revealed two-thirds of Brits (64%) eat fish only once a week or less, a figure that increases to 75% for those with children between the ages of 5 and 11.

In light of the findings it has launched Hooked on Fish, which runs until 23rd July, to highlight the importance of fish in maintaining a healthy diet and to position it as a good alternative to processed and red meat. 

According to World Cancer Research Fund, eating more than 500g of red meat a week increases the risk of bowel cancer – a common cancer in the UK, yet one of the most preventable - while maintaining a healthy weight can help reduce the risk of 11 common cancers.

The charity is recommending people eat fish at least twice a week, including one serving of oily fish, and this can be fried, steamed, baked or grilled.

Sarah Toule, head of health information at World Cancer Research Fund, said: “This week, we are encouraging the nation to get Hooked on Fish.  We have some amazing seafood from our shores – and what better time to start eating more fish than during the summer?

“Fish offers many health benefits. It’s high in protein and other nutrients, such as vitamin D and selenium, and it’s a great alternative to red meat.

“It is also one of the best sources of healthy Omega-3 fats, which are essential for a healthy heart. People should aim to eat fish at least twice a week including one serving of oily fish, such as salmon or herring."


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