Sponsored by Blakemans Sausages, Eddie Hall has been crowned the 2017 World’s Strongest Man.
Nicknamed ‘The Beast’, Eddie Hall has made history by winning the contest
in Botswana and becoming the first British man to take the title in 24 years.
He came out on top in the squat lift, Viking press and dead-lift rounds on his way to winning the finals ahead of Iceland’s Hafþór Julius Björnsson and the USA’s Brian Shaw.
The 31-stone strongman endured a stringent training regime which included eating raw steaks and consuming 12,000 calories a day.
Following his victory Eddie has now confirmed he will retire from World’s Strongest Man events. His manager, Mo Chaudry comments: "Eddie has been dreaming about this for the last five or six years of his life. He had to be on the money, his training has been relentless and his dream has come true.
“In one round he finished fifth so for him to come back from that, whilst competing against some of the legends in the World's Strongest Man tournament, is amazing."