Papa’s in Hull saw thousands of customers pass through its doors last week as it delivered on its promise to serve fish and chips for a penny.
The takeaways at Willerby and Bilton served over 10,000 portions, while a further 5,000 were sold at its Scarborough outlet when the offer was repeated the following day.
The deal marked Papa’s triumph last month when it won the BBC TWO TV show Best of British Takeaways
Usually costing £4.25 for medium haddock and chips, the chain took a hit of over £50,000 to put on the event, but its owners said it was about more than the money.
George Papadamou, who owns the business with his brother Dino and father Sid, comments: “It was a promise we made to our customers and it was great to have an opportunity to give something back to the local community. Genuinely, that’s the bigger story for us.”
He adds: “Everyone wanted to be part of Papa’s penny day, to witness it and to be involved. They wanted to be able to say to their kids ‘We did that, we were there’.
“It was a great day and a huge success in terms of promoting fish and chips as we got thousands of people eating them, which doesn’t normally happen on a random Tuesday in March, so we’re very proud of that.”
The chippy started serving at 11.30am, although queues had already started to build at all three sites much earlier in the morning, and it didn’t turn anybody away as it continued to serve fish and chips right up until 10pm.
Taking up to five deliveries at each site throughout the day to ensure supplies never ran short, extra staff were also drafted in to deal with the increase in trade.
George adds: “We had a phenomenal amount of staff in but they are all trained to serve the customers and not the queue in order to give everyone the same great Papa’s experience, no matter how busy we are. We expected to be busy and we were, but our staff are trained for that.
“It really was an amazing atmosphere inside, too.”
Asked if they would repeat the exercise again, George adds: “I can’t see anybody doing it again, let alone us. It really is as cheap as fish and chips can go. It was a one off.”
Brother Dino added: “As the UK’s biggest and best fish and chip shop, we like to do things other people don’t.”
The promotion attracted the attention of a number of national newspapers with coverage in The Sun
and The Daily Mail