National wholesaler JJ Food Service is helping fish and chip shops realise the benefits of investing in their own online ordering facilities by introducing ‘restaurant website zones’ in each of its eleven UK branches.
The areas are fully equipped with a plasma screen, iPad and printer, giving customers the chance to experience for themselves how easy it is to set up and operate a system. Customers can also hear from existing operators who have already introduced their own online ordering facilities via case studies played out on screen.
JJ Food Service CEO Mustafa Kiamil believes this option is an ideal alternative to large online takeaway sites which are becoming vastly over-populated, adding: “Restaurants are competing in a crowded market over the same customers. They may not realise it but the large online takeaway sites are their new ‘business partner’ taking up to 30% commission. They are rapidly eroding restaurateurs’ margins.”
According to NPD Group, the delivery sector rose by 10% in the past year compared with 1% for eating out. "We expect this trend to continue,” says Mustafa. "We want our customers to be well prepared with their own online ordering facilities, which will enable them to take back control of their business, their website and their customers."
JJ Food Service offers its own in-house restaurant website service, FOODit, which puts restaurants and takeaways online in just a few days.
Mustafa adds: “We want to use our knowledge and expertise to help take our customers to the next level."