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Britvic adds sparkle to Drench range

       

Britvic
has extended its popular juice drinks brand Drench with the addition of two new sparkling variants.


Available in 300ml cans, Drench Sparkling in Raspberry & Cranberry and Grape & Elderflower are said to offer adult consumers a more sophisticated carbonated soft drink choice.

The two new flavours contain no artificial sweeteners, colours or flavourings to meet the needs of the 30+ target consumer and use a naturally sourced stevia sweetener for lower calories.

Kevin McNair, GB marketing director, Britvic Soft Drinks, comments: “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown-up solution to keep these drinkers in the category. Extending the range and providing new flavours and formats, under a recognised brand, will ensure our customers can meet their consumers’ needs and drive sales of adult soft drinks in outlet.”

The new variants are available as a wholesale exclusive at an introductory case price of £5.99, before being rolled out nationally in October at an MRSP of 79p per can.
Britvic Soft Drinks 0845 7581781 www.britvic.com