Britvic has extended its popular juice drinks brand Drench with the addition of two new sparkling variants.
Available in 300ml cans, Drench Sparkling in Raspberry & Cranberry and Grape & Elderflower are said to offer adult consumers a more sophisticated carbonated soft drink choice.
The two new flavours contain no artificial sweeteners, colours or flavourings to meet the needs of the 30+ target consumer and use a naturally sourced stevia sweetener for lower calories.
Kevin McNair, GB marketing director, Britvic Soft Drinks, comments: “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown-up solution to keep these drinkers in the category. Extending the range and providing new flavours and formats, under a recognised brand, will ensure our customers can meet their consumers’ needs and drive sales of adult soft drinks in outlet.”
The new variants are available as a wholesale exclusive at an introductory case price of £5.99, before being rolled out nationally in October at an MRSP of 79p per can.
Britvic Soft Drinks 0845 7581781 www.britvic.com