A Penrith fish and chip shop owner has teamed up with employee benefits provider Perkbox to help attract, retain and motivate staff.
Dan Harding, who opened Angel Lane Chippy in 2007, can now offer his ten strong team access to over a hundred practical, recreational and salary-sacrifice perks. These include free spa days, cinema tickets and discounts on groceries and travel, enabling the chippy to compete with benefit schemes offered by other employers and position the takeaway as a desirable place to work.
“Talent is hard to come by in the Penrith area where we are based,” explains Dan. “There are simply more jobs than there are people. Plus it’s a small town with a mainly ageing demographic, and younger generations brought up in the locality typically move to more populated cities in search of wider employment. We therefore knew that we needed to become more than just a pretty special fish and chip shop that creates good food. We needed to be seen as a desirable employer.”
To gain access to the wide range of benefits offered by Perkbox, Dan simply pays a small annual fee per employee.
Dan adds: “Building in flexible benefits is such a cost-effective way of delighting staff with really useful perks that are not only relevant to their everyday lives but helps them enjoy their time outside of work too.
“Prior to this, we were never in the position, as a small business, to offer up any type of perks or benefits to reward our staff. So it’s great that there is now a viable solution to this problem for operations of our size and ambition.”
The feedback from the team at Angel Lane has been positive with staff especially favouring its 2-for-1 restaurant deals and discounted cinema tickets.
Dan adds: “The benefits are redeemed regularly which, in itself, reinforces the sense of reward on an ongoing basis. But, most importantly, I think this move has really helped give us a competitive edge, particularly in an area where similar businesses are fighting for the right talent.”
Perkbox 0203 813 2626 www.perkbox.co.uk